What drives us.

dot-shape
c-shape-2
image

Your Insider Guide to Seoul's Best Deals & Shopping.

We are your on-the-ground insiders, dedicated to finding the best deals and shopping spots the city has to offer.

For us, a deal isn't just a discount. It’s the can’t miss K-Beauty pop-up, the latest K-Fashion drop, and the hidden gem café that makes your trip seamless.

Unlock Seoul's shopping secrets.

icon-1

Curated Deals & Trends

We're real locals. Get authentic advice on the hottest shopping trends and exclusive deals, far beyond the usual tourist traps.

icon-2

Always Up-to-Date

From can't-miss pop-ups to the latest K-Fashion drops, we keep you updated on what's happening right now in Seoul's retail scene.

icon-3

Practical Shopping Guides

How to get tax refunds, find seasonal must-buys, or navigate the best districts. We give you the practical tips you actually need for smart shopping.

thumb-3

Written by true Seoulites.
We visit, test, and shop so you don't have to guess.

We’re your Seoul Best Friend - the one you wish you had here.

We're a team of fashion lovers, coffee fanatics, and K-Beauty experts who live and breathe this city. We're here to give you the honest, fun, and valuable recommendations we’d give our own friends.

Why We Started

We started Deal Seoul for one simple reason: we were tired of generic tourist guides. We saw travelers missing out on the real Seoul - the exciting pop-ups, local-favorite shops, and hidden fashion gems only insiders know about.

Our mission is to be your solution: a living guide to the most valuable deals in Seoul. We help you navigate this vibrant city with confidence, discover its magic, and experience it all just like a local.

Your Seoul Curators

Young Cho

Founder & Chief insider

Dennis Kim

Deal Hunter

Rosanne Nam

K-Fashion Lead

John Kim

Neighborhood Explorer

Jisu Lee

Pop-up Specialist

Catherine Kim

K-Beauty Editor