01. SEONGSU AESTHETIC
Gen Z / Photo / CafeSeongsu Station Exit 3
Meet & start the vibe check
FreeDaelimchanggo
Iconic warehouse cafe & art gallery
₩ 15,000Common Ground
Blue shipping container mall. Indie designer brands.
₩ 30,000Seoul Forest
Pow!Wow! Street Art walk & park relaxation
FreeMyosa Seoul
Seasonal dessert cafe with Hanbok atmosphere
₩ 12,000Galbi Alley
Authentic Korean BBQ dinner favored by locals
₩ 18,00002. HANNAM LUXURY
Jennie's Pick / High-EndItaewon Station Exit 3
Walk downhill toward Hannam via Itaewon-ro
FreeDesigner Flagships
Browse Dior, Saint Laurent, Mardi Mercredi
FreeOld Ferry Donut
Famous Butter Pistachio donut & coffee
₩ 15,000Hyundai Card Library
Vinyl cafe experience (Free for card holders)
₩ 20,000Gourmet 494
Upscale food court visited by celebs
₩ 28,00003. GAROSU BRUNCH
Bagel / ShoppingGarosu-gil Main St.
Walk the tree-lined boutique street early
FreeBake Mogul
Torched meringue bagel & Greek yogurt bowl
₩ 23,000Luxury Shopping
Tamburins, Gentle Monster, Lululemon
₩ 40,000Seoul Forest Walk
Relaxing nature walk nearby
FreeBrady's Coffee
Pink Passion Ade + Salt butter bread
₩ 16,00004. MYEONGDONG NIGHT
Street Food / BudgetMyeongdong Station
Arrive before evening rush
FreeK-Beauty Hunt
Olive Young, Etude House, Innisfree
₩ 15,000Street Food Rd.1
Dragon's Beard Candy, Egg Bread, Squid
₩ 18,000Street Food Rd.2
Okonomiyaki, Tteokbokki
₩ 12,000Namdaemun (Opt)
Alternative late night stalls if crowded
Free05. HONGDAE INDIE
Youth / Vintage / BuskingHongdae Park
Murals & street performances
FreeIndie Shops
Vintage records & art collectives
₩ 15,000Cafe Gong Myoung
Large communal space, study vibe
₩ 15,000Yeonnam Dinner
Trendy ramen or fusion Korean
₩ 18,00006. ROYAL PALACE
History / ClassicGyeongbokgung
Main palace entrance ticket
₩ 3,000Guard Ceremony
Royal Guard Changing (Must see)
FreeInsadong Lunch
Kalguksu or Bibimbap
₩ 12,000Changdeokgung
Secret Garden Tour (English)
₩ 8,00007. BUKCHON HANOK
Heritage / PhotoHanbok Rental
Rent traditional outfit first
₩ 25,000Hanok Village
Walking tour & photo spots
FreePalace Entry
Free entry with Hanbok
FreeHanok Lunch
Korean set meal
₩ 16,000Tea House
Relax with Omija tea
₩ 10,00008. INSADONG ART
Crafts / TeaInsadong-gil
Browse art & calligraphy
₩ 10,000Ikseon-dong
Narrow authentic alleyways
FreeKalguksu Alley
Hand-cut noodle soup
₩ 10,000Traditional Tea
Persimmon leaf tea & snacks
₩ 12,00009. DEOKSUGUNG
Hidden Gem / QuietPalace Entry
Mix of Western & Korean style
₩ 1,000Guard Ceremony
Less crowded than Gyeongbokgung
FreeSeoul City Wall
View of Seoul Plaza
FreeNamdaemun
Market food & souvenirs
₩ 20,000Myeongdong Dinner
Nearby casual dining
₩ 15,00010. NIGHT FORTRESS
Newtro / RomanceNaksan Park
Sunset walk along fortress walls
FreeIkseon-dong
Dinner in vintage Hanok
₩ 16,000Jeongmyo Shrine
Evening walk (outside)
FreeInsadong Night
Tea house or dessert
₩ 15,00011. HYBE PILGRIMAGE
BTS / ARMYHYBE Building
Photo ops at the HQ
FreeYoojung Sikdang
BTS's favorite Bibimbap spot
₩ 15,000Itaewon Shopping
K-pop merch & cafes
₩ 25,000Merch Shop
Final goods shopping
₩ 20,00012. YG / BLACKPINK
Blink / Hip-hopYG Building
Hapjeong HQ photo op
FreeThe Same Cafe
Exclusive YG Merch & Cafe
₩ 15,000Hongdae Murals
Street Art Alley walk
FreeCafe Gong Myoung
Relaxing aesthetic cafe
₩ 15,000Yeonnam Dinner
Fusion Korean food
₩ 18,000Live Music
Indie band performance
₩ 25,00013. SM / AESPA
KWANGYA / BeautySM Seongsu HQ
KWANGYA store visit
FreeWarehouse Cafe
Daelimchanggo nearby
₩ 15,000Seongsu Lunch
Galbi or Fusion
₩ 15,000Tamburins
Hand sanitizer shopping
₩ 20,000Seoul Forest
Deer park walk
Free14. MUSIC SHOW
Live / BroadcastAgency Tour
Walk by nearby agencies
₩ 15,000Idol Dinner
Restaurants near SBS/KBS
₩ 16,000Live Taping
Watch the performance
FreeMerch Shop
Lightsticks & Albums
₩ 25,00015. TRAINEE LIFE
Gangnam / GamingAgency Walk
Spot trainees in Gangnam
FreeLunch
Trendy Gangnam cafe
₩ 18,000Shopping
Designer Brands
₩ 25,000Korean BBQ
Dinner with friends
₩ 25,000Conv. Store
Late night snack
₩ 12,00016. VIRAL CAFE
Insta / DessertBake Mogul
Torched Meringue Bagel
₩ 22,000Seoul Angmusae
Parrot theme cinnamon roll
₩ 18,000Rain Report
Hannam-dong rainy cafe
₩ 25,000Cafe Onion
Pandoro dessert
₩ 18,00017. IKSEON CAFE
Vintage / Craft BeerEntrance
Browse galleries
₩ 10,000Cheong Su Dang
Souffle Castella cake
₩ 18,000Rami Scone
British fusion scones
₩ 16,000Donut Jungsu
Makgeolli Donuts
₩ 15,000Dinner
Fusion Korean.
₩ 18,00018. SALT BREAD
Trending / BakeryJayeondo
The OG Salt Bread (Queue!)
₩ 15,000Aurora Bakery
7 varieties of salt bread
₩ 15,000Lunch
Light meal
₩ 12,000Soha Salt Pond
Creative variations
₩ 16,00019. MICHELIN
Premium / Fine DiningCocktail Bar
Pre-dinner drinks
₩ 25,000Dessert
Upscale bakery
₩ 25,000Soju Bar
Premium tasting
₩ 30,00020. NIGHT FOOD
Gwangjang / AuthenticMyeongdong
Walk as vendors setup
FreeStreet Food
Lobster & Steak bites
₩ 15,000More Food
Squid & Candy.
₩ 18,000CU/GS25
Final beer & chips
₩ 8,000